1. Material Choices and Environmental Impact
Many luxury brands use materials that are not environmentally friendly, from exotic skins to rare woods and precious metals, the production of these materials can contribute to deforestation, habitat destruction, and pollution. The extraction and processing of these materials often have a significant environmental impact, making luxury goods less sustainable.
2. Global Supply Chains and Carbon Footprint
In addition to unsustainable materials, they also typically have complex global supply chains, involving the transportation of materials and finished products across long distances, the carbon footprint associated with these extensive supply chains is considerable. The energy-intensive processes involved in manufacturing and transportation contribute to greenhouse gas emissions, exacerbating climate change and, therefore, unsustainable practices.
3. Fast Fashion Influence
While they may not fall under the category of fast fashion, luxury brands are still influenced by its principles and the pressure to produce new collections rapidly to keep up with changing trends, this can compromise ethical labor practices and environmental considerations. The demand for quick turnarounds often leads to outsourcing production to countries with lax regulations, where worker exploitation and environmental degradation are more likely.
4. Wasteful Packaging and Marketing
Often associated with elaborate and excessive packaging, luxury brands will use this to enhance the perceived value of the product, however, this contributes significantly to waste. The emphasis on creating a sense of luxury through packaging, along with extravagant marketing campaigns, can lead to the unnecessary use of resources and materials, further straining environmental sustainability.
5. Overconsumption and Exclusivity
Relying on a business model that encourages overconsumption and exclusivity often due to high price points, the desire for exclusivity leads to limited edition releases and frequent changes in collections, prompting consumers to discard still-useful items for the latest trend. This constant turnover contributes to a throwaway culture of unsustainable products, undermining sustainability.
How Luxury Streetwear Can Become Sustainable Fashion
In steering luxury brands towards sustainability, over at LUGHA we aim to lead by example through a multifaceted strategy which prioritises sustainable materials like organic fabrics, epitomising a commitment to environmental responsibility.
Embracing circular economy principles, our brand designs products for longevity and champions repair and recycling initiatives with constant transparency in our supply chains ensuring adherence to ethical and environmental standards.
We actively educate consumers on the environmental impact of our choices, discouraging fast fashion trends, using sustainable packaging and marketing approaches that minimise waste.
But we don't stop there
With the vision to redefine luxury, we create an after purchase experience by doing your bit and then some, this includes donating 2% of all profits to a sustainable cause, being your forefront of a luxury world.
Join The Movement and Redefine Luxury
In a world traditionally enamored with opulence, LUGHA is rewriting the rules, championing sustainability in the high-end fashion landscape, join us here as we welcome the new age of luxury, where LUGHA stands as a beacon of elegance, ethics, and a sustainable tomorrow.